| EDITION |
EDITORIAL
EXTRACT |
| Edition
#11 |
Few would disagree that regular
communications is most important is one of the most important
elements in marketing. Response from "one-off" marketing
campaign do little to raise brand awareness. A second, third or even
fourth mailing piece (click here for more)
|
| Edition
#10 |
GET YOUR MESSAGE OUT--CREATE A MAILING LIST
The first rule of e-mail is simple--don't
send e-mail unless people ask. If you do it's called SPAM and I
think Dante wrote about a special level of hell
reserved for.... (click here for
more) |
| Edition #9 |
When
designing your own web site or home page, it's easy to get a little
carried away with the technology - looking for the latest gizmo to make
your site "different" from the rest. Opinions will always differ
on what makes a ... (click here for more) |
| Edition # 8 |
Ever
listened to a badly recorded on-hold telephone recording with a vaguely
familiar monotone voice telling you "your call is important to
us," whilst the "next available operator" promised to be
"with you in a moment" is ..... (click
here for more) |
| Edition # 7 |
You know
how things sometimes go wrong - just when things seemed to be coming
right? I realized that I would not have been writing this to you today if
a lot of things hadn't gone wrong in the past. These were things that
..... (click here for more) |
| Edition
# 6 |
Over
the past six weeks I've been fortunate enough to have
travelled through most continents, having participated in
training seminars and trade fairs in Las Vegas and Chicago
in the USA, to Birmingham, England, and training
programs in Belgium, Holland, Germany, France and Spain.... (click here for more)
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| Edition # 5 |
I've often wondered where letters go when you
hit the 'delete' key. One minute, they're staring back at you from your computer
screen. Next minute, they're gone - zapped without as much as a squeak. There must be.....
(click here for more)
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| Edition # 4 |
As
this is the first newsletter for the new Millennium, I wish you a happy future. One where
you can let go of old dreams that have lost their
meaning, and where all the dreams you decide are really
important ones, come true.... (click
here for more) |
| Edition # 3 |
When I
first started using computers, I remember people
saying how they would give us all so much more free time.
We all now know these predictions are far from true. What really happened
was that computers
allowed us to.... (click
here for more) |
| Edition # 2 |
Technology is certainly a
wonderful thing if you can actually SEE the benefits. Most of our work is
in a visual medium, and it is truly exciting when we can use technology to
improve our businesses....(click here for
more) |
| Edition # 1 |
OK, so let's start from the
beginning. WHY BalloonLink E-news? According to some global
statistics, 40% of the current web population is comprised of
non-English speaking people. Something that is all too often
forgotten .... (click here for more) |